Gold Standard 100% Whey
Optimum Nutrition

Gold Standard 100% Whey

Muscle Building Whey Protein Powder
24g of Whey Protein with Amino Acids Contributing to Muscle Growth and Maintenance
9.2 out of 10 (10,969 Reviews)
6 Sizes
1.09 Kilograms
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3 Flavors
Delicious Strawberry
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Price: € 25,13 (€ 0,70 / Serving)
Flavor Rating: 8.1

Product Overview

  • award winning 9 years and counting
  • best quality & best value
  • packed with whey protein isolates
  • more than 5 grams of bcaas
  • Over 4 Grams of Glutamine & Glutamic Acid
  • Instantized to Mix with a Spoon
  • Best Quality
  • Best Value
  • Gold Standard
money-tub slash scoop-servings equals-sign shaker

Do the Math: Compare the Cost Per Serving to other protein powders and you'll realize the Gold Standard difference. It's easy to calculate. Just take the price of your protein product and divide it by the number of servings in the tub. That's how much protein you're getting for your dollar. Gold Standard 100% Whey provides ON's legendary quality with exceptional Cost Per Serving value.


Whey protein is popular with active adults because it contains all the necessary nutrients to promote muscle growth and also helps maintain the muscle you already have. Whey protein isolates are the purest form of whey and the primary ingredient in Gold Standard 100% Whey. Each serving provides 24 grams of whey protein with 1.5g fat, 55mg of cholesterol, minimal lactose and other stuff you can do without. There's no doubt this is the standard all other proteins are measured against.

Most Versatile
Gold Standard 100% Whey
Most Popular
Purest Whey

100% Whey Protein

100% Whey Protein

100% Whey Protein




Performance Whey

Gold Standard
100% Whey

Platinum Hydrowhey


  • Whey Concentrates
  • Whey Isolates
  • Hydrolyzed Concentrate


  • Whey Protein Isolates
  • Whey Concentrate
  • Hydrolyzed Isolates


  • Entirely Made of Hydrolyzed Whey Isolates

Ratings & Reviews

Overall Rating
10,969 Ratings
Verified Buyer Rating
3,910 Ratings
Average Flavor Rating
25 Flavors
Top Rated Flavor
Mocha Cappuccino
By clicking the button above, you agree to entering the Reviews section. Products in the Store are not intended to diagnose, treat, cure, or prevent any disease.
Verified Buyer
  • 9 Delicious Strawberry
  • 8 French Vanilla Creme

Impossible go wrong with ON. Very good product, the strawberry one is one of my favorites so far. French Vanilla Creme is my plan B flavor ( to not get tired using just the Strawberry ).

Verified Buyer
  • 10 Double Rich Chocolate
  • 9 Mocha Cappuccino

I use ON almost exclusively, with a rare change up here and there. Both flavors I have tried have tasted great TO ME. That’s the thing. Everyone enjoys different things and favor certain tastes over others. That’s why I laugh when I see reviews like “this tasted aweful” or “its the best tasting out there”. The only way you’ll know if you like it is if you try it for yourself. As far as performance goes, I’ve noticed that ON definitely delivers. Since I started taking it, I’ve seen major increase in strength and muscle gain. Overall it’s a great product that does the job better than others I’ve tried.

Verified Buyer
  • 10 Cookies & Cream
  • 10 Delicious Strawberry

Tried many others!!! This will always be one of my go/to Whey Proteins easy to mix and taste is always great. Fast to digest. Hope this helps 💪

Verified Buyer
  • 10 Delicious Strawberry
  • 8 Extreme Milk Chocolate

Overall just a solid product. Good flavor, mixes easily, decent price. Gold standard for a reason. Not the best, but anything worse probably isn’t worth the money.

Verified Buyer
  • 1 Mocha Cappuccino

The Mucha Cappuccino is by far the ugliest protein powder i have ever drink in my entire 16 years of workout. So ugly that it made me enter the website and write a review about the taste, which i usually never do.


Tastes great, has the most number of servings, mixes well. Great stuff.

Verified Buyer
  • 2 French Vanilla Creme
  • 10 Chocolate Peanut Butter

Tried ON whey protein powder because they were on sale and I have to say I am very mixed. The Chocolate Peanut Butter flavor is the best tasting protein powder I have EVER had, but the French Vanilla Creme was the WORST tasting protein powder I've ever had. Will I reorder the Chocolate Peanut Butter? You better believe it! I will definitely be more hesitant to purchase other highly rated flavors from ON though. Nothing against the brand, but the two flavors I chose are the highest rated flavors of them all, and one being perfect and one being gross is weird. Definitely get the Chocolate Peanut Butter. Beware the French Vanilla Creme.

Verified Buyer
  • 9 Chocolate Mint
  • 10 Coffee

I really liked the coffee flavor and noticed some gains while using this for about a month. The coffee one mixed with milk tasted like coffee ice cream if you enjoy that taste.

  • 10 Chocolate Mint
  • 10 Chocolate Coconut
  • 10 Delicious Strawberry
  • 10 Key Lime Pie
  • 9 Banana Cream
  • 10 Rocky Road
  • 10 Mocha Cappuccino

I love this post workout!!

Verified Buyer
  • 10 Rocky Road

I have been buying 10 lbs Rocky Road for the past 2 years and I am loving it. I use it for lean bulking, and I also used it when I need to cut down. It tastes so good with all type of smoothies that I make with my blender.

Verified Buyer
  • 10 Extreme Milk Chocolate
  • 5 Chocolate Peanut Butter

You cannot beat the Extreme Milk Chocolate for taste, i'm a massive fan of whey that doesn't need the aid of milk to taste good. I was ashamed though being a massive peanut butter fan the Chocolate Peanut Butter tastes more like an Hazelnut syrup you put in coffee. But i will be considering a change to Hydra Whey for those extra 6g's of protein per serving.

  • 3 French Vanilla Creme

good protein but what a waste of money. I can buy much better protein for half the price at myprotein. Optimum Nutriton doesn't even compare in lab tests at labdoor.

Verified Buyer

This is the worst tasting protein I’ve ever had

Verified Buyer
  • 10 Extreme Milk Chocolate
  • 10 White Chocolate

Love this protein I have been using it for years. For the price and quality there is no comparison.

Verified Buyer
  • 6 Chocolate Peanut Butter

Was not a fan of peanut butter/chocolate flavor. The taste reminds me of Muscletec's Mass Gainer. All other flavors I've tried are great from Optimum. Bes IMO is double chocolate. Still a great product and will finish the 5lbs.

What's in Optimum Nutrition Gold Standard 100% Whey

1.09 Kilograms - 20% Extra Free Delicious Strawberry
Serving Size 1 Rounded Scoop (29.4 g)
Servings Per Container Approximately36
Per 29.4 g Serving % RI *
Energy 463 kJ 6%
- 110 kcal       
Fat .9 g 1%
Of Which Saturates .5 g 3%
Carbohydrate 1.3 g 1%
Of Which Sugars 1.1 g 1%
Protein 24 g 48%
Salt .19 g 3%
Sodium 77 mg
* Reference Intake of an average adult (8400kJ/2000 kcal).
† Reference intake not established.
Protein Blend (WHEY˚ Protein Isolate, [Emulsifier: SOY Lecithin], WHEY˚ Protein Concentrate, Hydrolysed WHEY˚ Protein Isolate), Flavouring, Acidity Regulators (Citric Acid, Malic Acid), Color (Beetroot Red), Sweeteners (Acesulfame K, Sucralose), Enzyme Complex (Amylase, Protease, Cellulase, Beta-D-Galactosidase, Lipase).
˚From MILK

Directions For Gold Standard 100% Whey:

SPOON STIRRED:Gold Standard 100% Whey™ is INSTANTIZED. That means if you forgot your shaker cup or don’t have time to get out the blender, you can just add one rounded scoop of Gold Standard 100% Whey™ to a glass filled with 180-240 ml (6-8 oz) of water or your favorite beverage. Then mix it up with a spoon. Stir for about 20 seconds or until powder is completely dissolved.

TIP: Adjust the intensity of your Gold Standard 100% Whey™ by varying the amount of liquid that you use to prepare it. For a bolder flavor with slightly more body and sweetness, mix each scoop with 4-6 oz of water, milk, or your favorite beverage. For a milder tasting, less sweet shake, use 8-10 oz of liquid per scoop.

SHAKER CUP: Bringing a shaker cup with you to the gym is the best way to get a powerful dose of protein immediately after your workout. Just pour in 6-8 oz of your preferred beverage and then add one rounded scoop of Gold Standard 100% Whey™ to your shaker cup. Cover and shake for 25-30 seconds.

BLENDER: Add one rounded scoop of Gold Standard 100% Whey™ to a blender filled with 6-8 oz of water, nonfat milk, or your favorite beverage. Blend for 20-30 seconds. Then add 1 or 2 ice cubes and blend for an additional 30 seconds


SHAKE UP YOUR SHAKE: By adding fresh or frozen fruits, peanut butter, flaxseed oil, coconut and other high-energy ingredients, you can transform your shake into a delicious high-protein meal.

STACK YOUR SHAKE: You can make Gold Standard 100% Whey™ an even more powerful recovery product by adding supplements like creatine, glutamine, BCAA, and concentrated carbohydrate powders.

THINK OUTSIDE THE GLASS: Gold Standard 100% Whey™ can be used for more than just protein shakes. Try mixing a scoop into oatmeal, yogurt, or the milk that you pour over your morning breakfast cereal. Better yet, boost the protein content of muffins, cookies, brownies, etc. by adding a scoop or two to your baked goods recipes.

SUGGESTED USE: Consume approximately 1 gram of protein per pound of body weight per day through a combination of high protein foods and protein supplements. For even better results, consume your daily protein allotment over several small meals spread evenly throughout the day.

Warnings: Do not exceed the recommended daily dose. This product contains whey derived from dairy and lecithin (to improve mixability) derived from soybeans. For use as a food supplement only. Do not use for weight reduction. Those who are pregnant, nursing or taking medication are advised to consult a physician before use. Food supplements should not be used as a substitute for a varied diet. Keep out of reach of children. Store in a cool, dry place.

Flavoured Ready to Mix Protein Powder with Sweeteners

Made in the EU

EU Customer Service 4 Waterside, Citywest Business Campus, Dublin 24, Ireland

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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